Once in a while I get the bug to explore LinkedIn. . . . And then, five hours later, I close the 27 tabs I’ve opened, blink, give my head a shake, log out, and wonder what I’ve accomplished.
Tonight I revisited many of my groups. We can join 50 groups (subgroups don’t count), and it never seems enough to me. Well, too many to get regular digests for each one, but not enough to explore all the subjects I’d like to explore, or to get access to the variety of potential clients I’d like to reach.
I’ve joined translator and editor groups in order to hang out and trade advice with my professional colleagues. I’ve joined Eastern European-facing business-oriented groups (Doing Business in Bosnia and Sustainable Investments South East Europe, for example). Quite a few of these, in fact. Then groups for lawyers and paralegals, publishing professionals, pharma and biotech professionals, and combinations of these (think Life Sciences Law Professionals and CEE R&D Pharma & Medical Devices Network). As well as a few outliers — Information Overload (apt!), Gardening, SocialDocumentary.net, Delaware Tourism Office. I’ve even joined groups because I think they complement my profile.
Sometimes I follow my connections into groups, and sometimes I notice them following me. Sometimes I look up an industry leader and see what groups that person belongs to. Group membership can provide an “in” to connecting with someone you don’t know, or to getting your face and tag-line in front of a large number of eyeballs. First when you join the group, then when you comment on or start a discussion, and finally when you decide to post a promotion. (There might be other levels, but I haven’t discovered them yet.)
I posted my first promotion tonight in the Widener University School of Law group. (I graduated from Widener’s paralegal certificate course in 2008.) I chose that group for my first promotion because it’s relatively small, the membership is local/regional, we already have the university in common, and many members run solo practices and might actually need occasional freelance editorial or translation assistance. That is, they might be more inclined to contact someone local or with the shared affiliation — even if it’s simply out of curiosity.
As a follow-up, I’ll keep an eye on my stats — LinkedIn’s “people who have viewed your profile” as well as my blog and website stats. I suppose I should contact any profile-viewers directly — offer more information or suggest we talk. Try to find out what prompted the click, whether they have any needs or any leads . . . .
Alas, posting is the easy part.
To get the nagging tune out of your head (or lock it in), click below. This is Jimmy Durante with the Harry James Orchestra. (Just be glad I didn’t post the one where he sings with Mrs. Miller!).